We wrote the strategy.
Thhiya. puts it to work.
NC Global is the consulting engine behind Thhiya — the platform that helps growing companies connect, verify, and choose the right global expansion partner, without the guesswork.
Every route on this site leads to Thhiya.com
Formerly Bug Aeterium.
Now NC Global.
The bee flew over from Bug Aeterium. Everything else got a refit.
Same methodology-led consultancy, same Delhi team — reincorporated under a name that reflects what we've actually become: a global advisory group, not a single-service shop.
For years we built sales architecture, go-to-market strategy, and compliance frameworks for enterprise clients across BFSI, IT, manufacturing, and workforce management. Thhiya is what happens when that expertise gets turned into a product: a matching platform that puts our verification and compliance discipline directly in front of companies choosing an expansion partner.
NC Global still runs the advisory practice behind the scenes. Thhiya is the front door.
Six disciplines, one advisory group.
The frameworks NC Global runs for enterprise clients are the same ones built into how Thhiya scores and verifies expansion partners.
Business Development & Sales
Strategic sales architecture and revenue optimisation through systematic, data-driven frameworks.
Go-To-Market Strategy
ICP design, market segmentation, and performance attribution modelling for scale-up teams.
Demand & Lead Generation
Lead scoring models and campaign ROI benchmarking built for pipeline that actually converts.
Marketing Consulting
Brand positioning and digital channel optimisation through proven marketing science.
Workforce Management
Operational excellence through LEAN methodology, workforce analytics, and talent optimisation.
Regulatory Compliance & Risk
Enterprise risk frameworks and governance architecture for regulated sectors.
Global expansion shouldn't run on guesswork.
- ＋Fragmented outreach. Teams cold-email a dozen vendors and compare apples to oranges.
- ＋Hidden costs. Pricing that only becomes clear after the contract is signed.
- ＋Compliance confusion. Rules shift market to market, and nobody wants to be the one who missed it.
- ＋Unverified vendors. "Trust us" is not a due-diligence process.
Connect. Verify. Choose.
Instant visibility
See verified global partners across EOR, payroll, HR tech, and FinTech in one place.
Real comparison
Compare pricing, compliance posture, and capability — backed by NC Global's own risk frameworks.
Confident decisions
Make the call with data behind it, not another round of cold outreach.
What the same discipline delivers for clients.
Revenue Realignment
Challenge: declining renewals and a weak lead pipeline.
Approach: ICP-led GTM redesign, lead scoring, real-time analytics.
Risk & Compliance Automation
Challenge: manual reporting and non-compliance exposure.
Approach: RPA-based risk tracking, real-time compliance monitoring.
Workforce Productivity
Challenge: fragmented reporting, low operational efficiency.
Approach: LEAN framework with real-time workforce dashboards.
One match away.
Everything NC Global knows about sales, compliance, and workforce strategy is already built into Thhiya. Go find your verified expansion partner.